Listerine Clean Start is an on-going mobile campaign featuring timely posts and mouth illustrations that remind people to rinse the hateful words they’ve said during specific topical events.
The campaign began during the 2016 Philippine Elections when people engaged in hate expressions over social media. Different mouth illustrations were created during specific parts of the election, addressing timely concerns.
Listerine then continued to create more illustrations featuring topical events — such as International Women’s Day, the immigration ban, and even Christmas — and talked about the hate that people have said during those times.
So bit by bit, through timely mobile posts, the campaign is helping lessen hate in the world, and giving everyone a Clean Start with Listerine.